18yo Harrington Doyle Racing’s Brooke Topp from Toowoomba will have his helmet tuned into Torque Radio.com this season with fellow 18yo team mate from Mackay, Jarryd Ebzery for the elite national CIK Stars of Karting Series. (Source : HDR Torque Radio archives)
Newly rebranded and launched Torque Radio has partnered with Harrington Doyle Racing to bring local Karting content to more online radio listeners around the world in 2012.
TorqueRadio.com is the brainchild of Steve Hellyer, a long time motorsport enthusiast and trade qualified electronics engineer. Steve set out with a long term ambition to establish a radio station devoted to motorsport enthusiasts.
The studio quality broadcasts from the station’s Brisbane premises, as well as remote trackside locations have established this well known media product and brand amongst the drag racing and drifting communities. Torque Radio brings together various internet technologies to enhance their website presence, product and brand to keep audiences growing at a rate of up to 150% per month.
In 2012 Torque Radio has partnered with Harrington Doyle Racing in a deliberate attempt to grow their content in the area of local Karting and junior motorcycling. In exchange for regular online Team interviews, seasonal progress segments and a possible experimental trackside broadcast at the Ipswich CIK Stars of Karting round, HDR drivers will wear and promote the Torque Radio brand on their white race helmets throughout the 2012 season.
“We are constantly looking for ways to better promote our racing, our sport and our team partners,” said HDR Team Manager, Craig Doyle. “We’ve already had great feedback from the 2 online pre-series interviews that we’ve done. The great part about Torque Radio is that as an online radio station it links through to our Team’s social media sites and our friends can easily connect to the broadcasts where ever they are in the ethernet via their computers, iPhones, iPads, etc.”
Steve Hellyer, Torque Radio’s Manager, said “What we are looking for from HDR this year is for them to provide us with a constant stream of interviews and content throughout the season. This will help in creating the knowledge base for our listeners as well as ongoing recognition of the Team. In the lead up to each of the CIK Stars of Karting Series rounds and other HDR race meetings we’ll be doing interviews and on-air mentions, as well as a wrap-up of each event to keep people informed. We’re excited about working with HDR, as they have been talking to us about this partnership for a couple of years now. We’re now in a place to do something quite good together.”
“We’ll also try to book in the local Ipswich CIK Stars of Karting round to cover live from HDR’s Corporate Marquee that they have for their partners and friends. Online Followers can listen through the Torque Radio player either on Facebook or the TorqueRadio.com website. If the live trackside broadcast trial at Ipswich is successful, we’ll talk to the HDR Team about how we might take Torque Radio on the road with them for the 2013 season,” said Hellyer.
The new Torque Radio supported HDR KF1 Pro Light Team of 18yo Brooke Topp and 18yo Jarryd Ebzery will launch their new racing karts and livery prior to Adelaide’s upcoming Round 1 of the 5 round national CIK Stars of Karting Series, on February 24th to 26th.
Torque Radio – www.torqueradio.com
The Brisbane based Torque Radio’s unique audio stream enables them to log every listener by I.P. address, location, name and listening time. This enables them to enhance their advertising service by target marketing to a specific audience.
Recent survey results indicated that Torque Radio’s ‘Y’ generation of listeners are by far the most technology savvy and product loyal listeners. These results positively contribute to the results returned to Torque Radio’s current advertising partners.
The station’s current online listener database stands at approximately 420,000 worldwide. This helps achieve a high weekly concurrent listener count. Both the Torque Radio studio and its broadcast meet current ACMA standards and royalties are covered for 38 countries. The studio equipment and technology rivals some terrestrial stations.
2012 CIK Stars of Karting Series Schedule – http://www.starsofkarting.com.au
Round 1 – February 25/26 – Bolivar, SA
Round 2 – April 21/22 – Newcastle, NSW
Round 3 – June16/17 – Ipswich, Qld
Round 4 – July 28/29 – Eastern Creek, NSW
Round 5 – September 22/23 – Port Melbourne, Vic
